According to a June 2011 social media study from Performics and ROI Research, nearly 60 percent of respondents said that LinkedIn is their most important social network account (complete report). The study went on to say that half of those with active LInkedIn accounts visited the site at least once a weekly and twenty percent visited the site daily. While the frequency of visits is down from the highs experienced during the recession the perceived value of their LinkedIn profile has dramatically increased in value. The study goes to discuss the significant impact that social media has on brand perception and awareness.
About the Author
Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. Dan is also passionate about training the next generation of digital marketers and routinely works with and mentors these talented professionals about adopting digital marketing best practices. To learn more contact Dan at firstname.lastname@example.org.