According to a June 2011 social media study from Performics and ROI Research, nearly 60 percent of respondents said that LinkedIn is their most important social network account (complete report). The study went on to say that half of those with active LInkedIn accounts visited the site at least once a weekly and twenty percent visited the site daily. While the frequency of visits is down from the highs experienced during the recession the perceived value of their LinkedIn profile has dramatically increased in value. The study goes to discuss the significant impact that social media has on brand perception and awareness.
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About the Author
Dan Noyes is a digital marketing consultant and marketing professional. Dan is also the president of Zephoria Inc. a digital marketing consulting company from New York now based outside of Tampa, Florida.