Lady Gaga’s Innovative Use of Social Media
Lady Gaga, who has already proven to be one of the most innovative and influential superstars of recent generations, has recently been at the forefront of yet another wave of change, this time in the area of social media. With the release of her new album “Edge of Glory” and single of the same name, Lady Gaga launched a social media campaign unlike any that has been used before, encouraging fans to post videos on YouTube of them singing and dancing to her song “Edge of Glory” and then editing the fan videos into one collective and compelling video promoting her new music. This strategy successfully forged a direct link between her and her fans and resulted in Lady Gaga’s gaining 36 million fans on Facebook and 10 million followers on Twitter.
Lady Gaga through this effective and innovative utilization of social media has proven to be an unlikely example for businesses to follow. Direct interaction with fans, or customers, has proven to be a compelling method of Internet marketing for businesses to employ, especially through tools such as Facebook, YouTube, and Twitter.